Digital Marketing Specialist

Digital Marketing Specialist Program

The field of digital marketing is constantly evolving, and professionals must stay ahead of the latest tools and strategies to succeed.
This Digital Marketing Specialist Program equips you with both foundational and advanced knowledge, combining theory with hands-on practice.
You will gain practical experience through live interactive sessions, real-world case studies, and hands-on utilization of more than 30
industry-leading digital marketing tools.

Instructors

• Prof. Emily Richards, MBA in Digital Strategy & Innovation — Specialist in paid advertising (PPC/SEM) with over 10 years of experience in multinational campaigns.
• Dr. Anthony Miller, PhD in Marketing Analytics — Expert in data-driven marketing, consumer behavior, and advanced analytics.
• Prof. Natalie Gomez, MSc in Media & Communication — Consultant in social media management, influencer marketing, and digital branding strategies.

What the program covers

The program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, and marketing automation.
By completing more than 20 projects and case studies, you’ll acquire the skills necessary to excel in the fast-paced world of digital marketing.

Program Structure – Modules

1. Fundamentals of Digital Marketing
2. SEO & SEM
3. Social Media Marketing & Community Building
4. Email Marketing & CRM Strategies
5. Mobile Marketing & Consumer Behavior
6. Content Strategy & Copywriting for Digital Platforms
7. Analytics, Reporting & Data-Driven Decisions
8. Artificial Intelligence & Marketing Automation
9. Capstone Case Studies & Practical Applications

What you will learn

• Foundational and advanced marketing methodologies used by leading digital experts
• How to integrate SEO, SEM, social media, and email into a cohesive strategy
• The use of analytics tools to measure and optimize marketing performance
• Practical application of digital tools through hands-on projects

How you will benefit

• Develop in-demand skills to remain competitive in today’s digital job market
• Manage campaigns across multiple platforms with measurable results
• Build a strong portfolio through real-world projects and case studies
• Prepare for leadership roles in digital marketing, brand management, and online strategy

How the course is taught

• 100% online, self-paced program
• Immediate access upon enrollment
• Flexible completion timeline: finish in as little as 6 months or take up to 12 months
• Includes over 400 hours of interactive content, projects, and guided learning materials