Digital Marketing Strategist

Digital marketing is one of the fastest-growing industries worldwide. As more customers shop online, businesses need professionals who can design and implement effective strategies to reach new audiences. This course was developed by a team of digital marketing and communication specialists with real-world experience in online campaigns across different industries.

You will be guided by expert instructors who bring both academic knowledge and practical insights:

Instructors

• Prof. Laura Bennett, MBA in Marketing & Digital Strategy – Specialist in SEO and content marketing with 12+ years of experience helping companies scale their online presence.
• Dr. Michael Turner, PhD in Business Communication – Expert in branding, consumer psychology, and data-driven marketing campaigns.
• Prof. Sarah Collins, MSc in Digital Media Management – Consultant in social media strategies, paid advertising, and cross-channel campaign optimization.

Program Structure – Modules

1. Fundamentals of Digital Marketing
2. Email Marketing & PPC Advertising Strategies
3. SEO, Copywriting & Editorial Calendar Management
4. Social Media Campaigns & Content Marketing
5. Market Research & Data Analysis
6. Campaign Creation, Management & Optimization
7. CRM, Customer Retention & User Experience
8. Strategic Planning, Budgeting & Scaling Projects

What you will learn

• The foundations of digital marketing and their practical applications
• How to create optimized content for search engines and social media
• Effective campaign management with measurable results
• Techniques to attract, retain, and improve customer experience

How you will benefit

• Boost your employability by mastering key areas of digital strategy
• Generate more sales and positive reviews by managing the customer journey
• Strengthen your leadership and project management skills
• Prepare for roles in digital marketing coordination and campaign management

How the course is taught

• 100% online and self-paced
• Immediate access upon enrollment
• 12 months to complete
• 400 hours of theoretical and practical content

This course includes:

• 21 hours on-demand video
• Access on mobile and TV
• 11 articles
• Closed captions
• 18 downloadable resources
• Certificate of completion